Copy That Communications Consultancy turns ideas into words that work. We create compelling web copy, high-impact social media content and ads, attention-grabbing PR campaigns, and engaging newsletters and blogs - all designed to help your brand stand out and connect with the right audience. From educational course material to creative scripts, we deliver content that’s clear, persuasive, and optimised for SEO.
The team beyond words
Meet the three wise women behind Copy That Consultancy
Nielen de Klerk
BPhil in Journalism (Stellenbosch University) | BCom | Postgraduate Certificate in Teaching. Award-winning journalist with over 12 years’ newsroom experience in Cape Town. Known for powerful human-interest storytelling, Nielen has covered major events from Nelson Mandela’s funeral to Queen Elizabeth II’s 90th birthday. She’s also a skilled photographer and multimedia producer. Off duty, she gardens, researches genealogy, enjoys books on photojournalism, and has a soft spot for self-deprecating humour.
"My favourite punctuation mark is the semicolon because I believe in carrying on."
"My favourite punctuation mark is the ellipsis
because maybe I know something you don't..."
Petro Wagner
Master of Arts in Psychology (North-West University) | Languages (Stellenbosch University) Combining psychology and storytelling, Petro helps brands develop their voice and connect with their audience. Former psychology lecturer and counsellor, she’s written fiction shortlisted for international prizes and is developing a children’s story collection. She enjoys scenic hikes, open-water swimming, and quality time with loved ones.
"My favourite punctuation mark is the ellipsis
because maybe I know something you don't..."
Solette Swanepoel
Master of Arts (Afrikaans and Dutch) | Postgraduate Diploma in Marketing (Stellenbosch University). Publishing veteran with a track record of 27 literary award wins and seven local bestsellers. Solette has a passion for crafting and marketing stories that captivate readers. When she’s not working, she’s running marathons, practising karate, baking cheesecake, or exploring mountain trails.
"My favourite punctuation mark is the dash because
I like it when things
are specific."
Yes, we have a
backstory
It all started the way all things start... with a WhatsApp group.
The three of us have known each other from our awkward teenage days and have always supported each other's journeys. Early in 2024, we all found ourselves at an exciting and daunting precipice, where we were contemplating new ventures but could not yet clearly see what that entailed.
So, as it goes, there was a WhatsApp group where we discussed the next chapter in our careers, possibilities, encouraged one another, and shared many a meme.
Soon, we were having long coffees, meals, and glasses of wine (somehow always in obscure spots over town) dreaming about our horizons and what we have to offer the world. And the next thing we knew, we had a business – complete with clients and a suite of business software.
We are still arguing about whose idea this was as nobody believes it was theirs. So, the story will always go that Copy That was not so much founded by us as that we were found by it. We have also found that we work hard and well together as a team, our skills and experience perfectly complementing the others. We are proud of one another and our service offering to our growing client base.
Also, we still chat on WhatsApp and enjoy our coffees together.